OEM Manufacturing
Cookware Warranty Strategy: What OEM Brands Should Offer
Warranty is marketing that pays for itself - if structured right.
What to offer
- Lifetime (manufacturing defects): the premium signal; costs little because triply rarely fails structurally
- 5-10 year: the mainstream credible promise
- 1-2 year: minimum viable; signals low confidence
What to exclude (clearly)
Misuse, thermal shock, dishwasher damage on certain finishes, normal wear, commercial use (unless commercial line). Clear exclusions prevent abuse and are standard practice.
The economics
Triply’s actual defect rate is tiny - warranty costs basis points while lifting conversion measurably. It’s among the highest-ROI promises in cookware.
Factory back-to-back
Mirror your consumer warranty with a factory defect warranty in your OEM agreement - so claims flow upstream, not into your margin.
Frequently asked questions
Should cookware brands offer lifetime warranty?
For triply, yes - structural failure is rare, so the marketing value far exceeds the cost.
Have a cookware project in mind?
We manufacture triply cookware and supply tri-ply circles for OEM, private label and distribution. Tell us your specs - we reply with a quote.